{"id":11991,"date":"2026-03-03T14:49:56","date_gmt":"2026-03-03T17:49:56","guid":{"rendered":"https:\/\/inferassessoria.com.br\/?page_id=11991"},"modified":"2026-03-04T21:07:16","modified_gmt":"2026-03-05T00:07:16","slug":"ebook-6-passos-indispensaveis","status":"publish","type":"page","link":"https:\/\/inferassessoria.com.br\/en\/ebook-6-passos-indispensaveis\/","title":{"rendered":"ebook 6 passos indispens\u00e1veis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11991\" class=\"elementor elementor-11991\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7976c4d2 e-con-full e-flex e-con e-parent\" data-id=\"7976c4d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2509b8e1 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2509b8e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ebook<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7335ae51 elementor-widget elementor-widget-heading\" data-id=\"7335ae51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">6 passos\nindispens\u00e1veis\n<br>para estruturar\no seu <br>neg\u00f3cio\ncom seguran\u00e7a<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b779ebd elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b779ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Descubra os passos essenciais para estruturar seu neg\u00f3cio com mais confian\u00e7a em sua marca, evitar riscos e operar com diferencia\u00e7\u00e3o e efici\u00eancia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bcdf457 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6bcdf457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#next\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">baixe gr\u00e1tis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-256e8d6a e-con-full e-flex e-con e-parent\" data-id=\"256e8d6a\" data-element_type=\"container\" data-e-type=\"container\" id=\"next\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9e5f57a e-flex e-con-boxed e-con e-child\" data-id=\"9e5f57a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6359e23f elementor-widget elementor-widget-icon-box\" data-id=\"6359e23f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAcesse o conte\u00fado gratuitamente\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBasta preencher o formul\u00e1rio abaixo:\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8b763 elementor-widget elementor-widget-tp-contact-form-7\" data-id=\"6c8b763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-contact-form-7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"theplus-contact-form plus-cf7-label  text-center    after \" >\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6510-p11991-o1\" lang=\"pt-BR\" dir=\"ltr\" data-wpcf7-id=\"6510\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/ebook-6-passos-indispensaveis\/#wpcf7-f6510-p11991-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formul\u00e1rios de contato\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6510\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pt_BR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6510-p11991-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"11991\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_uacf7_hidden_conditional_fields\" value=\"\" \/>\n<\/fieldset>\n<style>.uacf7-prev, .uacf7-next, .wpcf7-submit{padding-top:px !important; padding-bottom:px !important; padding-left:px !important;  padding-right:px !important;}  <\/style>\n\t\t\t\t\t\t\t\t<div class=\"uacf7-multisetp-form\">\n\t\t\t\t\t\t\t\t\t<style>\n\t\t\t\t\t.uacf7-uacf7style-6510 label {\n\t\t\t\t\t\tcolor: #2d2d2d;font-size: 13px;font-family: Helvetica Neue, Arial, sans-serif;font-style: normal;font-weight: 700;padding-bottom: 6px;\t\t\t\t\t}\n\n\t\t\t\t\t.uacf7-uacf7style-6510 input[type=\"email\"],\n\t\t\t\t\t.uacf7-uacf7style-6510 input[type=\"number\"],\n\t\t\t\t\t.uacf7-uacf7style-6510 input[type=\"password\"],\n\t\t\t\t\t.uacf7-uacf7style-6510 input[type=\"search\"],\n\t\t\t\t\t.uacf7-uacf7style-6510 input[type=\"tel\"],\n\t\t\t\t\t.uacf7-uacf7style-6510 input[type=\"text\"],\n\t\t\t\t\t.uacf7-uacf7style-6510 input[type=\"url\"],\n\t\t\t\t\t.uacf7-uacf7style-6510 input[type=\"date\"],\n\t\t\t\t\t.uacf7-uacf7style-6510 input[type=\"radio\"],\n\t\t\t\t\t.uacf7-uacf7style-6510 input[type=\"checkbox\"],\n\t\t\t\t\t.uacf7-uacf7style-6510 select,\n\t\t\t\t\t.uacf7-uacf7style-6510 textarea {\n\t\t\t\t\t\tcolor: #1a1a1a;background-color: #ffffff !important;font-size: 15px;font-family: Helvetica Neue, Arial, sans-serif;font-style: normal;font-weight: normal;height: 46px;border-width: 1px !important;border-color: #cdd5d2 !important;border-style: solid!important;border-radius: 8px;padding-right: 14px;padding-left: 14px;\t\t\t\t\t}\n\n\t\t\t\t\t.uacf7-uacf7style-6510 .wpcf7-radio span,\n\t\t\t\t\t.uacf7-uacf7style-6510 .wpcf7-checkbox span {\n\t\t\t\t\t\tcolor: #1a1a1a;font-size: 15px;font-family: Helvetica Neue, Arial, sans-serif;font-style: normal;font-weight: normal;\t\t\t\t\t}\n\n\t\t\t\t\t.uacf7-uacf7style-6510 textarea {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t.wpcf7-form-control-wrap select {\n\t\t\t\t\t\twidth: 100%;\n\t\t\t\t\t}\n\n\t\t\t\t\t.uacf7-uacf7style-6510 input[type=\"submit\"] {\n\t\t\t\t\t\tcolor: #34655a;background-color: #c6e7ff;font-size: 14px;font-family: Helvetica Neue, Arial, sans-serif;font-style: normal;font-weight: 700;border-style: none;border-radius: 8px;width: 100%;padding-top: 13px;padding-right: 24px;padding-bottom: 13px;padding-left: 24px;margin-top: 8px;\t\t\t\t\t}\n\n\t\t\t\t\t.uacf7-uacf7style-6510 input[type=\"submit\"]:hover {\n\t\t\t\t\t\tcolor: #ffffff;background-color: #34655a;\t\t\t\t\t}\n\n\t\t\t\t\t\/* \u2500\u2500 Container \u2500\u2500 *\/\r\n.fi-form {\r\n  width: 100%;\r\n  background: #fff;\r\n  border: 1px solid #e2e8e6;\r\n  border-radius: 12px;\r\n  padding: 28px 24px 32px;\r\n  box-shadow: 0 2px 16px rgba(0,0,0,0.06);\r\n  font-family: \"Helvetica Neue\", Arial, sans-serif;\r\n}\r\n\r\n\/* \u2500\u2500 Progresso \u2500\u2500 *\/\r\n.fi-progress {\r\n  margin-bottom: 28px;\r\n}\r\n\r\n.fi-progress-meta {\r\n  display: flex;\r\n  justify-content: space-between;\r\n  align-items: center;\r\n  margin-bottom: 8px;\r\n}\r\n\r\n.fi-step-label {\r\n  font-size: 11px;\r\n  font-weight: 700;\r\n  color: #34655a;\r\n  letter-spacing: 0.08em;\r\n  text-transform: uppercase;\r\n}\r\n\r\n.fi-step-time {\r\n  font-size: 11px;\r\n  color: #888;\r\n  font-style: italic;\r\n}\r\n\r\n.fi-progress-track {\r\n  width: 100%;\r\n  height: 3px;\r\n  background: #e2e8e6;\r\n  border-radius: 99px;\r\n  overflow: hidden;\r\n}\r\n\r\n.fi-progress-fill {\r\n  height: 100%;\r\n  background: #34655a;\r\n  border-radius: 99px;\r\n  transition: width 0.4s cubic-bezier(0.4,0,0.2,1);\r\n}\r\n\r\n\/* \u2500\u2500 Intro do passo \u2500\u2500 *\/\r\n.fi-form .form-intro {\r\n  font-size: 14px;\r\n  font-weight: 500;\r\n  color: #34655a;\r\n  line-height: 1.5;\r\n  margin-bottom: 20px;\r\n}\r\n\r\n\/* \u2500\u2500 Anima\u00e7\u00e3o de step \u2500\u2500 *\/\r\n.fi-step { animation: fi-in 0.25s ease forwards; }\r\n\r\n@keyframes fi-in {\r\n  from { opacity: 0; transform: translateY(6px); }\r\n  to   { opacity: 1; transform: translateY(0); }\r\n}\r\n\r\n.fi-step.fi-out { animation: fi-out 0.18s ease forwards; }\r\n\r\n@keyframes fi-out {\r\n  from { opacity: 1; transform: translateY(0); }\r\n  to   { opacity: 0; transform: translateY(-6px); }\r\n}\r\n\r\n\/* \u2500\u2500 Campo \u2500\u2500 *\/\r\n.fi-field {\r\n  margin-bottom: 18px;\r\n}\r\n\r\n\/* \u2500\u2500 Asterisco obrigat\u00f3rio \u2500\u2500 *\/\r\n.fi-req {\r\n  color: #e05a50;\r\n  font-weight: 700;\r\n  margin-left: 1px;\r\n}\r\n\r\n\/* \u2500\u2500 Select: seta customizada \u2500\u2500 *\/\r\n.fi-form select {\r\n  padding-right: 40px !important;\r\n  background-image: url('data:image\/svg+xml;charset=UTF-8,') !important;\r\n  background-repeat: no-repeat !important;\r\n  background-position: calc(100% - 12px) center !important;\r\n  background-size: 18px !important;\r\n  cursor: pointer;\r\n}\r\n\r\n\/* \u2500\u2500 Hover nos campos \u2500\u2500 *\/\r\n.fi-form input:not(:focus):hover,\r\n.fi-form select:not(:focus):hover {\r\n  border-color: #34655a !important;\r\n}\r\n\r\n\/* \u2500\u2500 Focus \u2500\u2500 *\/\r\n.fi-form input:focus,\r\n.fi-form select:focus {\r\n  outline: none !important;\r\n  border-color: #34655a !important;\r\n  box-shadow: 0 0 0 3px rgba(52,101,90,0.12) !important;\r\n}\r\n\r\n\/* \u2500\u2500 Erro \u2500\u2500 *\/\r\n.fi-form input.wpcf7-not-valid,\r\n.fi-form select.wpcf7-not-valid {\r\n  border-color: #e05a50 !important;\r\n  box-shadow: 0 0 0 3px rgba(224,90,80,0.1) !important;\r\n}\r\n\r\n.wpcf7-not-valid-tip {\r\n  display: block;\r\n  margin-top: 5px;\r\n  font-size: 12px;\r\n  color: #e05a50;\r\n  line-height: 1.4;\r\n}\r\n\r\n\/* \u2500\u2500 Oculta banners CF7 \u2500\u2500 *\/\r\n.wpcf7-validation-errors,\r\n.wpcf7-response-output,\r\n[role=\"alert\"],\r\n.wpcf7-spinner {\r\n  display: none !important;\r\n}\r\n\r\n\/* \u2500\u2500 Bot\u00e3o Continuar \u2500\u2500 *\/\r\n.fi-btn--primary {\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  gap: 6px;\r\n  width: 100%;\r\n  height: 48px;\r\n  margin-top: 8px;\r\n  padding: 0 24px;\r\n  background: #c6e7ff;\r\n  color: #34655a;\r\n  border: none;\r\n  border-radius: 8px;\r\n  font-size: 14px;\r\n  font-family: \"Helvetica Neue\", Arial, sans-serif;\r\n  font-weight: 700;\r\n  letter-spacing: 0.04em;\r\n  text-transform: uppercase;\r\n  cursor: pointer;\r\n  transition: background 0.2s ease, color 0.2s ease,\r\n              transform 0.15s ease, box-shadow 0.2s ease;\r\n}\r\n\r\n.fi-btn--primary:hover {\r\n  background: #34655a;\r\n  color: #fff;\r\n  transform: translateY(-1px);\r\n  box-shadow: 0 6px 18px rgba(52,101,90,0.2);\r\n}\r\n\r\n.fi-btn--primary:active {\r\n  transform: translateY(0);\r\n  box-shadow: none;\r\n}\r\n\r\n.fi-arrow {\r\n  transition: transform 0.2s ease;\r\n}\r\n\r\n.fi-btn--primary:hover .fi-arrow {\r\n  transform: translateX(3px);\r\n}\r\n\r\n\/* \u2500\u2500 A\u00e7\u00f5es do passo 2 \u2500\u2500 *\/\r\n.fi-actions {\r\n  display: flex;\r\n  gap: 10px;\r\n  margin-top: 8px;\r\n}\r\n\r\n.fi-actions .fi-btn--primary,\r\n.fi-actions .fi-btn--submit {\r\n  flex: 1;\r\n  width: auto;\r\n  margin-top: 0;\r\n}\r\n\r\n\/* \u2500\u2500 Bot\u00e3o Voltar \u2500\u2500 *\/\r\n.fi-btn--ghost {\r\n  flex: none;\r\n  height: 48px;\r\n  padding: 0 16px;\r\n  background: transparent;\r\n  color: #34655a;\r\n  border: 1.5px solid #cdd5d2;\r\n  border-radius: 8px;\r\n  font-size: 13px;\r\n  font-family: \"Helvetica Neue\", Arial, sans-serif;\r\n  font-weight: 600;\r\n  cursor: pointer;\r\n  white-space: nowrap;\r\n  transition: border-color 0.18s ease, background 0.18s ease;\r\n}\r\n\r\n.fi-btn--ghost:hover {\r\n  border-color: #34655a;\r\n  background: rgba(52,101,90,0.04);\r\n}\r\n\r\n\/* \u2500\u2500 Mobile \u2500\u2500 *\/\r\n@media (max-width: 480px) {\r\n  .fi-form { padding: 22px 16px 26px; }\r\n\r\n  .fi-actions {\r\n    flex-direction: column-reverse;\r\n    gap: 8px;\r\n  }\r\n\r\n  .fi-btn--ghost { width: 100%; text-align: center; }\r\n}\t\t\t\t<\/style>\n\n\t\t\t\t<div class=\"uacf7-uacf7style uacf7-uacf7style-6510\"><div class=\"uacf7-form-wrapper-container uacf7-form-6510  uacf7-uacf7style uacf7-uacf7style-6510\"><div class=\"fi-form\">\n\n  <!-- Campo hidden para capturar URL de origem -->\n  <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"fi-url-origem\" value=\"\" type=\"hidden\" name=\"url_pagina\" \/>\n\n  <!-- Progresso -->\n  <div class=\"fi-progress\">\n    <div class=\"fi-progress-meta\">\n      <span class=\"fi-step-label\">Passo <span class=\"fi-step-num\">1<\/span> de 2<\/span>\n      <span class=\"fi-step-time\">Leva menos de 1 minuto<\/span>\n    <\/div>\n    <div class=\"fi-progress-track\">\n      <div class=\"fi-progress-fill\" style=\"width:50%\"><\/div>\n    <\/div>\n  <\/div>\n\n  <!-- Passo 1 -->\n  <div class=\"fi-step\" id=\"fi-step-1\">\n\n    <div class=\"fi-field\">\n      <label for=\"fi-nome\">Seu nome completo <span class=\"fi-req\">*<\/span><\/label>\n      <span class=\"wpcf7-form-control-wrap\" data-name=\"nome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"fi-nome\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Ex: Ana Souza\" value=\"\" type=\"text\" name=\"nome\" \/><\/span>\n    <\/div>\n\n    <div class=\"fi-field\">\n      <label for=\"fi-email\">E-mail de trabalho <span class=\"fi-req\">*<\/span><\/label>\n      <span class=\"wpcf7-form-control-wrap\" data-name=\"email-comercial\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"fi-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Ex: ana@empresa.com.br\" value=\"\" type=\"email\" name=\"email-comercial\" \/><\/span>\n    <\/div>\n\n    <button type=\"button\" class=\"fi-btn--primary\" id=\"fi-next\">\n      Continuar <span class=\"fi-arrow\">\u2192<\/span>\n    <\/button>\n\n  <\/div>\n\n  <!-- Passo 2 -->\n  <div class=\"fi-step\" id=\"fi-step-2\" style=\"display:none\">\n\n    <div class=\"fi-field\">\n      <label for=\"fi-tel\">Telefone comercial <span class=\"fi-req\">*<\/span><\/label>\n      <span class=\"wpcf7-form-control-wrap\" data-name=\"telefone-comercial\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" id=\"fi-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Ex: (11) 99123-4567\" value=\"\" type=\"tel\" name=\"telefone-comercial\" \/><\/span>\n    <\/div>\n\n    <div class=\"fi-field\">\n      <label for=\"fi-cargo\">Cargo na empresa <span class=\"fi-req\">*<\/span><\/label>\n      <span class=\"wpcf7-form-control-wrap\" data-name=\"cargo\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" id=\"fi-cargo\" aria-required=\"true\" aria-invalid=\"false\" name=\"cargo\"><option value=\"Selecione seu cargo\">Selecione seu cargo<\/option><option value=\"CEO \/ Propriet\u00e1rio(a)\">CEO \/ Propriet\u00e1rio(a)<\/option><option value=\"Diretor(a)\">Diretor(a)<\/option><option value=\"Gerente\">Gerente<\/option><option value=\"Coordenador(a)\">Coordenador(a)<\/option><option value=\"Outro\">Outro<\/option><\/select><\/span>\n    <\/div>\n\n    <div class=\"fi-field\">\n      <label for=\"fi-area\">\u00c1rea de atua\u00e7\u00e3o <span class=\"fi-req\">*<\/span><\/label>\n      <span class=\"wpcf7-form-control-wrap\" data-name=\"area-atuacao\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" id=\"fi-area\" aria-required=\"true\" aria-invalid=\"false\" name=\"area-atuacao\"><option value=\"Selecione a \u00e1rea\">Selecione a \u00e1rea<\/option><option value=\"Com\u00e9rcio (Varejo \/ Atacado)\">Com\u00e9rcio (Varejo \/ Atacado)<\/option><option value=\"Ind\u00fastria\">Ind\u00fastria<\/option><option value=\"Servi\u00e7os (Consultoria, Tecnologia, Sa\u00fade...)\">Servi\u00e7os (Consultoria, Tecnologia, Sa\u00fade...)<\/option><option value=\"Educa\u00e7\u00e3o\">Educa\u00e7\u00e3o<\/option><option value=\"Agroneg\u00f3cio\">Agroneg\u00f3cio<\/option><option value=\"Outro\">Outro<\/option><\/select><\/span>\n    <\/div>\n\n    <div class=\"fi-field\">\n      <label for=\"fi-tamanho\">Tamanho da equipe <span class=\"fi-req\">*<\/span><\/label>\n      <span class=\"wpcf7-form-control-wrap\" data-name=\"tamanho-empresa\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" id=\"fi-tamanho\" aria-required=\"true\" aria-invalid=\"false\" name=\"tamanho-empresa\"><option value=\"N\u00famero de colaboradores\">N\u00famero de colaboradores<\/option><option value=\"At\u00e9 10 pessoas\">At\u00e9 10 pessoas<\/option><option value=\"De 11 a 50 pessoas\">De 11 a 50 pessoas<\/option><option value=\"De 51 a 100 pessoas\">De 51 a 100 pessoas<\/option><option value=\"Mais de 100 pessoas\">Mais de 100 pessoas<\/option><\/select><\/span>\n    <\/div>\n\n    <div class=\"fi-field\">\n      <label for=\"fi-site\">Site da empresa <span class=\"fi-req\">*<\/span><\/label>\n      <span class=\"wpcf7-form-control-wrap\" data-name=\"site-empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-url wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-url\" id=\"fi-site\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Ex: www.suaempresa.com.br\" value=\"\" type=\"url\" name=\"site-empresa\" \/><\/span>\n    <\/div>\n\n    <div class=\"fi-actions\">\n      <button type=\"button\" class=\"fi-btn--ghost\" id=\"fi-back\">\u2190 Voltar<\/button>\n      <input class=\"wpcf7-form-control wpcf7-submit has-spinner fi-btn--submit\" type=\"submit\" value=\"Baixar o ebook \u2192\" \/>\n    <\/div>\n\n  <\/div>\n\n<\/div>\n\n<script>\ndocument.addEventListener('DOMContentLoaded', function () {\n\n  var step1   = document.getElementById('fi-step-1');\n  var step2   = document.getElementById('fi-step-2');\n  var btnNext = document.getElementById('fi-next');\n  var btnBack = document.getElementById('fi-back');\n  var fill    = document.querySelector('.fi-progress-fill');\n  var stepNum = document.querySelector('.fi-step-num');\n\n  \/* --- CORRE\u00c7\u00c3O 1: busca o hidden pelo name (mais confi\u00e1vel no CF7) --- *\/\n  var urlField = document.querySelector('.fi-form input[name=\"url_pagina\"]');\n  if (urlField) { urlField.value = window.location.href; }\n\n  \/* --- Navega\u00e7\u00e3o Step 1 \u2192 Step 2 --- *\/\n  if (btnNext) {\n    btnNext.addEventListener('click', function () {\n      var nameEl  = step1.querySelector('input[name=\"nome\"]');\n      var emailEl = step1.querySelector('input[name=\"email-comercial\"]');\n      var ok = true;\n\n      [nameEl, emailEl].forEach(function (el) {\n        if (!el) return;\n        if (!el.value.trim()) { setError(el); ok = false; }\n        else { clearError(el); }\n      });\n\n      if (emailEl && emailEl.value.trim() && !\/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/.test(emailEl.value.trim())) {\n        setError(emailEl);\n        ok = false;\n      }\n\n      if (!ok) return;\n\n      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el.addEventListener('input',  function () { clearError(el); });\n    el.addEventListener('change', function () { clearError(el); });\n  });\n\n  \/* --- Esconde banners padr\u00e3o do CF7 --- *\/\n  function hideBanners() {\n    document.querySelectorAll(\n      '.wpcf7-validation-errors, .wpcf7-response-output, [role=\"alert\"]'\n    ).forEach(function (el) { el.style.display = 'none'; });\n  }\n  hideBanners();\n  new MutationObserver(hideBanners).observe(document.body, { childList: true, subtree: true });\n\n  \/* --- CORRE\u00c7\u00c3O 2: no wpcf7invalid, destaca campos inv\u00e1lidos do step 2 --- *\/\n  document.addEventListener('wpcf7invalid', function (e) {\n    hideBanners();\n\n    \/* Se estamos no step 1, pula para o step 2 (os campos do step 2 falharam) *\/\n    if (step2.style.display === 'none') {\n      step2.style.display = 'block';\n      step1.style.display = 'none';\n      fill.style.width    = '100%';\n      stepNum.textContent = '2';\n    }\n\n    \/* Marca 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aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-474c3486 e-con-full e-flex e-con e-parent\" data-id=\"474c3486\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-569b45dc e-flex e-con-boxed e-con e-child\" data-id=\"569b45dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-362ce537 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"362ce537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que voc\u00ea ver\u00e1 neste material?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2281dadb e-flex e-con-boxed e-con e-child\" data-id=\"2281dadb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31e40464 elementor-position-block-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"31e40464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 94.79 95.08\"><circle cx=\"45.11\" cy=\"40.63\" r=\"40.04\" transform=\"translate(-7.93 70.17) rotate(-71.11)\" style=\"fill: #80c0a2;\"><\/circle><path d=\"M45.66,19.38c-11.45,0-20.74,9.28-20.74,20.74s9.28,20.74,20.74,20.74,20.74-9.28,20.74-20.74h-20.74v-20.74Z\" style=\"fill: #c6e7ff;\"><\/path><path d=\"M50.95,14.36v20.74h20.74c0-11.45-9.28-20.74-20.74-20.74Z\" style=\"fill: #fff;\"><\/path><path d=\"M76.67,56.85c-6.61-6.61-19.38-2.4-19.38-2.4,0,0-6.24-1.46-12.4-2.3-6.43-.88-8.29,3.74-8.29,3.74,0,0-14.2-16.02-20.51-15.23-2.88.36-3.75,2.67-3.75,2.67-5.98-3.6-10.94,3.53-6.68,7.76,2.35,2.33,4.3,4.36,4.3,4.36-6.01-.95-8.41,7.86-3.76,10.26,3.86,1.99,23.55,12.32,30.2,15.81,1.45.76,3.04,1.22,4.68,1.35l13.61,1.09c1.93.15,3.67,1.24,4.67,2.9,4.98,8.35,16.12,10.51,23.86,4.62,7.1-5.41,8.53-15.51,3.21-22.68-3.4-4.58-7.07-9.25-9.76-11.94Z\" style=\"fill: #fff;\"><\/path><path 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d=\"M79.17,43.63c-.08,0-.16-.03-.21-.1-.1-.12-.09-.29.03-.39l8.83-7.62c.12-.1.29-.09.39.03.1.12.09.29-.03.39l-8.83,7.62c-.05.05-.12.07-.18.07Z\" style=\"fill: #34655a;\"><\/path><path d=\"M90.81,37.29c-2.2,0-3.98-1.79-3.98-3.98s1.79-3.98,3.98-3.98,3.98,1.79,3.98,3.98-1.79,3.98-3.98,3.98ZM90.81,29.89c-1.89,0-3.43,1.54-3.43,3.43s1.54,3.43,3.43,3.43,3.43-1.54,3.43-3.43-1.54-3.43-3.43-3.43Z\" style=\"fill: #34655a;\"><\/path><path d=\"M18.52,16.04s-14.83-.9-14.83-.9c-.15,0-.27-.14-.26-.29,0-.15.15-.27.29-.26l14.82.9c.15,0,.27.14.26.29,0,.15-.13.26-.28.26Z\" style=\"fill: #34655a;\"><\/path><path d=\"M22.21,19.97c-.64,0-1.28-.16-1.86-.47-1.94-1.03-2.68-3.44-1.65-5.38,1.03-1.94,3.44-2.68,5.38-1.65.94.5,1.63,1.33,1.94,2.35.31,1.02.21,2.09-.29,3.03-.5.94-1.33,1.63-2.35,1.94-.39.12-.78.18-1.17.18ZM19.19,14.38c-.88,1.67-.25,3.75,1.42,4.63.81.43,1.74.52,2.61.25.88-.27,1.59-.86,2.02-1.67.43-.81.52-1.74.25-2.61-.27-.87-.86-1.59-1.67-2.02-1.67-.88-3.75-.25-4.63,1.42h0Z\" style=\"fill: 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d=\"M60.38,8.34c-2.3,0-4.17-1.87-4.17-4.17s1.87-4.17,4.17-4.17,4.17,1.87,4.17,4.17-1.87,4.17-4.17,4.17ZM60.38.67c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5,3.5-1.57,3.5-3.5-1.57-3.5-3.5-3.5Z\" style=\"fill: #34655a;\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPorque registrar sua marca \u00e9 mais estrat\u00e9gico do que uma mera burocracia\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c436bb9 elementor-position-block-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5c436bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div 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d=\"M126.91,9.24s-5.41,3.14-6.45,2.26c-.98-.82.15-2.26.15-2.26,0,0-2.85,1.54-3.79.49-.88-.99.41-2.68,3.78-4.03,0,0-1.64-.68-.51-1.56s7.6.8,7.6.8l-.78,4.31Z\" style=\"fill: #34655a;\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tO que ter em mente sobre as rela\u00e7\u00f5es com s\u00f3cios e parceiros para evitar conflitos futuros\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36a6ed0 e-flex e-con-boxed e-con e-child\" data-id=\"36a6ed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d00db elementor-position-block-start 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d=\"M92.13,37.77c-.85,0-1.8-.3-2.94-.91-.14-.07-.19-.25-.12-.39.07-.14.25-.19.39-.12,1.9,1.01,3.15,1.1,4.32.31.38-.26.59-.58.64-.97.06-.5-.17-1.01-.43-1.29-.22-.25-1.02-.83-1.8-1.4-1.03-.75-2-1.45-2.32-1.84-.33-.4-.58-1.14-.39-1.89.13-.52.52-1.23,1.61-1.67,2.42-.98,3.96.92,3.98.94.1.12.08.3-.05.4-.12.1-.3.08-.4-.05h0c-.05-.07-1.3-1.58-3.32-.77-.69.28-1.13.72-1.28,1.28-.14.55.04,1.11.27,1.39.27.33,1.3,1.08,2.21,1.74.87.63,1.62,1.18,1.89,1.47.32.35.66,1.02.57,1.74-.07.55-.37,1.03-.88,1.37-.62.42-1.26.63-1.97.63Z\" style=\"fill: #34655a;\"><\/path><path d=\"M92.2,39.72c-.16,0-.29-.13-.29-.29v-13.77c0-.16.13-.29.29-.29s.29.13.29.29v13.77c0,.16-.13.29-.29.29Z\" style=\"fill: #34655a;\"><\/path><\/g><path d=\"M107.39,40.36s-.07,0-.1-.02c-.15-.05-.23-.22-.17-.37,2.27-6.27,7.63-4.87,7.69-4.85.15.04.24.2.2.35-.04.15-.2.24-.35.2-.2-.06-4.91-1.26-7,4.5-.04.12-.15.19-.27.19Z\" style=\"fill: #34655a;\"><\/path><path d=\"M95.23,10.56l-3.11.07,1.91-2.84-1.4-.82-1.76,2.98-1.72-2.98-1.44.82,1.9,2.84-3.12-.07v1.53l3.12-.06-1.9,2.84,1.44.82,1.72-3.01,1.76,3.01,1.4-.82-1.91-2.84,3.11.06v-1.53Z\" style=\"fill: #34655a;\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tComo saber se sua empresa est\u00e1 preparada para crescer sem perder estrutura\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e81a64 elementor-position-block-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"7e81a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div 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d=\"M44.13,38.28c-.19,0-.34-.15-.34-.34v-3.54c0-.19.15-.34.34-.34s.34.15.34.34v3.54c0,.19-.15.34-.34.34Z\" style=\"fill: #34655a;\"><\/path><path d=\"M51.23,32.4s-.05,0-.08,0c-.66-.15-.95-.82-.97-.85-.07-.17,0-.37.18-.44.17-.07.37,0,.44.18,0,0,.17.38.5.46.18.04.29.22.25.41-.04.16-.18.26-.33.26Z\" style=\"fill: #34655a;\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPor que branding, marketing e publicidade n\u00e3o s\u00e3o a mesma coisa e como isso afeta seu neg\u00f3cio\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-919ef41 elementor-position-block-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-mobile-position-block-start elementor-widget 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d=\"M108.26,62.46c-.06,0-.13-.02-.18-.05-.1-.06-.15-.17-.15-.28v-3.05c-1.42-.07-6.88-.56-6.85-3.59,0-.71.29-1.55,1.39-2.06-2.95-.68-3.5-2.12-3.39-3.28.14-1.44,1.29-2.39,3.35-2.81-1.15-.33-2.32-.86-2.93-1.72-.39-.55-.52-1.18-.37-1.87.27-1.29,1.55-2.04,3.72-2.21-1.09-.45-1.85-1.04-2.26-1.75-.37-.64-.36-1.25-.24-1.58,0-.03.02-.06.03-.09.21-.63.68-2.09,4.75-1.82,3.94.26,7.46,1.23,8.74,2.42.62.57.93,1.21.94,1.92.01.95-.54,1.74-.85,2.1.89,1.29,1.21,2.47.96,3.51-.23.94-.86,1.5-1.23,1.77,1.43,2.94.21,4.81-.4,5.49.46.43,1.2,1.43,1.08,3.43-.17,2.79-5.75,5.39-5.99,5.5-.04.02-.09.03-.14.03ZM103.94,42.16c-1.78,0-3.85.31-4.15,1.72-.11.51-.02.95.26,1.35.63.89,2.31,1.58,4.6,1.87.17.02.3.17.29.35,0,.17-.15.31-.32.32-2.12.07-4.69.55-4.87,2.44-.19,1.89,2.26,2.57,4.34,2.81.17.02.29.16.29.33,0,.17-.13.31-.29.33-2.33.28-2.34,1.43-2.34,1.81-.02,2.29,4.7,2.89,6.52,2.93.18,0,.33.15.33.33v2.83c1.74-.88,5.03-2.9,5.13-4.7.14-2.35-1.03-3.04-1.08-3.06-.1-.05-.16-.16-.17-.27,0-.11.04-.22.13-.29.09-.07,2.21-1.8.38-5.23-.04-.08-.05-.17-.02-.26.03-.09.09-.16.17-.2,0,0,.92-.48,1.17-1.51.21-.9-.13-1.97-1.01-3.18-.1-.13-.08-.32.04-.44,0,0,.85-.84.84-1.83,0-.52-.25-1-.73-1.43-.95-.88-3.97-1.96-8.34-2.25-3.55-.24-3.9.85-4.07,1.37-.01.04-.02.07-.04.11,0,0-.15.44.19,1.03.38.67,1.42,1.58,4.17,2.1.17.03.29.2.27.37-.02.17-.18.3-.35.29-.4-.03-.85-.05-1.32-.05Z\" style=\"fill: #34655a;\"><\/path><g><path d=\"M113.55,43.04s-8.3-.82-8.3-.82c-.18-.02-.32-.18-.3-.36.02-.18.19-.32.36-.3l8.27.82c.18.02.32.18.3.36-.02.17-.16.3-.33.3Z\" style=\"fill: #34655a;\"><\/path><path d=\"M113.07,48.24s-8.49-.47-8.49-.47c-.18-.01-.32-.17-.31-.35.01-.18.16-.32.35-.31l8.47.47c.18.01.32.17.31.35-.01.18-.16.31-.33.31Z\" style=\"fill: #34655a;\"><\/path><path d=\"M112.8,53.98s-8.76-.29-8.76-.29c-.18,0-.33-.16-.32-.34,0-.18.16-.34.34-.32l8.75.29c.18,0,.33.16.32.34,0,.18-.15.32-.33.32Z\" style=\"fill: #34655a;\"><\/path><\/g><path d=\"M40.53,69.79c0,1.84-1.49,3.33-3.33,3.33s-3.33-1.49-3.33-3.33,1.49-3.33,3.33-3.33,3.33,1.49,3.33,3.33Z\" style=\"fill: #80c0a2;\"><\/path><path d=\"M56.24,50.22c0,1.84-1.49,3.33-3.33,3.33s-3.33-1.49-3.33-3.33,1.49-3.33,3.33-3.33,3.33,1.49,3.33,3.33Z\" style=\"fill: #80c0a2;\"><\/path><path d=\"M69.82,50.22c0,1.84-1.49,3.33-3.33,3.33s-3.33-1.49-3.33-3.33,1.49-3.33,3.33-3.33,3.33,1.49,3.33,3.33Z\" style=\"fill: #ff847a;\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tO que significa valoriza\u00e7\u00e3o progressiva de marca e por que ela deve estar no seu planejamento\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3939646b e-con-full e-flex e-con e-parent\" data-id=\"3939646b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9939ce elementor-widget__width-inherit elementor-widget elementor-widget-toggle\" data-id=\"4a9939ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1251\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1251\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"a\" width=\"37.8801\" height=\"37\" viewBox=\"0 0 37.8801 37\"><polygon points=\"37.3801 14 23.72 14 23.72 .5 23.72 0 23.22 0 14.66 0 14.16 0 14.16 .5 14.16 14 .5 14 0 14 0 14.5 0 22.5 0 23 .5 23 14.16 23 14.16 36.5 14.16 37 14.66 37 23.22 37 23.72 37 23.72 36.5 23.72 23 37.3801 23 37.8801 23 37.8801 22.5 37.8801 14.5 37.8801 14 37.3801 14\"><\/polygon><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">O material serve s\u00f3 para quem est\u00e1 come\u00e7ando?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1251\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1251\"><p>N\u00e3o. Serve para qualquer momento da jornada, seja para quem quer abrir um neg\u00f3cio com estrutura desde o in\u00edcio, seja para quem j\u00e1 opera e sente que algo n\u00e3o est\u00e1 funcionando como deveria.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1252\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1252\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"a\" width=\"37.8801\" height=\"37\" viewBox=\"0 0 37.8801 37\"><polygon points=\"37.3801 14 23.72 14 23.72 .5 23.72 0 23.22 0 14.66 0 14.16 0 14.16 .5 14.16 14 .5 14 0 14 0 14.5 0 22.5 0 23 .5 23 14.16 23 14.16 36.5 14.16 37 14.66 37 23.22 37 23.72 37 23.72 36.5 23.72 23 37.3801 23 37.8801 23 37.8801 22.5 37.8801 14.5 37.8801 14 37.3801 14\"><\/polygon><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00c9 mais um conte\u00fado gen\u00e9rico de empreendedorismo?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1252\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1252\"><p>N\u00e3o mesmo. Os 6 passos cobrem desde an\u00e1lise de mercado at\u00e9 registro de marca, contratos, branding e preparo para crescimento, tudo conectado, na ordem em que faz sentido ser resolvido. \u00c9 um diagn\u00f3stico pr\u00e1tico, n\u00e3o uma lista de motiva\u00e7\u00e3o.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1253\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1253\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"a\" width=\"37.8801\" height=\"37\" viewBox=\"0 0 37.8801 37\"><polygon points=\"37.3801 14 23.72 14 23.72 .5 23.72 0 23.22 0 14.66 0 14.16 0 14.16 .5 14.16 14 .5 14 0 14 0 14.5 0 22.5 0 23 .5 23 14.16 23 14.16 36.5 14.16 37 14.66 37 23.22 37 23.72 37 23.72 36.5 23.72 23 37.3801 23 37.8801 23 37.8801 22.5 37.8801 14.5 37.8801 14 37.3801 14\"><\/polygon><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Por que um e-book fala de branding e jur\u00eddico ao mesmo tempo?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1253\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1253\"><p>Porque na pr\u00e1tica esses dois mundos s\u00e3o insepar\u00e1veis. Registrar uma marca envolve decis\u00f5es de identidade visual. Reposicionar envolve revis\u00e3o de contratos. Crescer via franquia exige tanto comunica\u00e7\u00e3o quanto estrutura societ\u00e1ria. O material foi constru\u00eddo em cima dessa realidade.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1254\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1254\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"a\" width=\"37.8801\" height=\"37\" viewBox=\"0 0 37.8801 37\"><polygon points=\"37.3801 14 23.72 14 23.72 .5 23.72 0 23.22 0 14.66 0 14.16 0 14.16 .5 14.16 14 .5 14 0 14 0 14.5 0 22.5 0 23 .5 23 14.16 23 14.16 36.5 14.16 37 14.66 37 23.22 37 23.72 37 23.72 36.5 23.72 23 37.3801 23 37.8801 23 37.8801 22.5 37.8801 14.5 37.8801 14 37.3801 14\"><\/polygon><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00c9 falado sobre como crescer sem perder o controle do neg\u00f3cio?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1254\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1254\"><p>Sim! Esse \u00e9 um dos pontos centrais. Um dos 6 passos trata exatamente do crescimento desordenado, um problema comum em neg\u00f3cios que faturam bem mas n\u00e3o t\u00eam estrutura para sustentar a expans\u00e3o.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ebook 6 passos indispens\u00e1veis para estruturar o seu neg\u00f3cio com seguran\u00e7a Descubra os passos essenciais para estruturar seu neg\u00f3cio com mais confian\u00e7a em sua marca, evitar riscos e operar com diferencia\u00e7\u00e3o e efici\u00eancia. baixe gr\u00e1tis Acesse o conte\u00fado gratuitamente Basta preencher o formul\u00e1rio abaixo: Passo 1 de 2 Leva menos de 1 minuto Seu nome [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"tpgb_global_settings":"","nf_dc_page":"","footnotes":""},"class_list":["post-11991","page","type-page","status-publish","hentry"],"tpgb_featured_images":null,"tpgb_post_meta_info":{"get_date":"3 de March de 2026","get_modified_date":"4 de March de 2026","author_name":"bhinfanger","author_url":"https:\/\/inferassessoria.com.br\/en\/author\/bhinfanger\/","author_email":"bhinfanger@gmail.com","author_website":"https:\/\/inferassessoria.com.br","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"bhinfanger","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bdeaf050e6d246e8fa333fe3576204cb51aa594d3240607161779a8c58298cd4?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bdeaf050e6d246e8fa333fe3576204cb51aa594d3240607161779a8c58298cd4?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/bdeaf050e6d246e8fa333fe3576204cb51aa594d3240607161779a8c58298cd4?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":[],"_links":{"self":[{"href":"https:\/\/inferassessoria.com.br\/en\/wp-json\/wp\/v2\/pages\/11991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inferassessoria.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inferassessoria.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inferassessoria.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inferassessoria.com.br\/en\/wp-json\/wp\/v2\/comments?post=11991"}],"version-history":[{"count":5,"href":"https:\/\/inferassessoria.com.br\/en\/wp-json\/wp\/v2\/pages\/11991\/revisions"}],"predecessor-version":[{"id":12404,"href":"https:\/\/inferassessoria.com.br\/en\/wp-json\/wp\/v2\/pages\/11991\/revisions\/12404"}],"wp:attachment":[{"href":"https:\/\/inferassessoria.com.br\/en\/wp-json\/wp\/v2\/media?parent=11991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}