Brand positioning isn't just an advertising strategy. It involves concept, purpose, value, mission, tone of voice, clarity, and more. And all of it starts with branding.
A well-positioned brand also needs legal support, and that's where many businesses fall short. You need originality, which means avoiding conflicts with trademarks, patents, and methodologies that are already registered, plus handling contracts and other necessary steps.
We combine branding and legal strategies so every move fits the business model. There's no marketing move or legal decision, for example, without first understanding how it affects the operation.
We bring 2 products: inside out and express. Each one fits a different moment in a business owner's journey, and we're here for all of them.
Specialist in branding, art direction, marketing, and content production. Graduated from ESPM-SP with a postgraduate degree from Webster University, St. Louis, USA. Communications mentor at ABStartups and Nexus. Has worked with brands like Mercedes-Benz, Livraria Saraiva, Vitacon, Mizuno, Chilli Beans, Fleury, and Outback.
Lawyer specializing in business law, digital law, LGPD, compliance, AI, and intellectual property. Postgraduate degree from Candido Mendes and a specialization from FGV, where she also mentors for FGV Ventures, as well as ABStartups, Hub Conecta, Nexus, Ventiur, Inovativa, and Supera.